Social media marketing
well, there is confusion between social media marketing and management.
When it comes to social media marketing in today’s world all business must have their social media presence almost on every social media platform.
there is a slight difference between social media marketing and management let’s get a deep dive in.
It is the process of gaining customer attention and traffic through various social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest, and so on, selling a product or service, creating & executing a strategy, and helping in conversion.
Social media marketing generally tends to focus on two things
1 Brand awareness
2 customer retention and satisfaction
Social media management
includes three major social media discipline
1 social media listening,
2 social media analytics,
3 social media engagement,
The focus in social media management is to create and schedule content, engage and create analytics and also help in brand awareness
There are so many points to distinguish between social media marketing and social media management, but I try to clarify the confusion.